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top spot is a more dangerous place to be these days. We are seeing on the
part of shareholders heightened expectations and lowered tolerance for more than
two quarters underperformance, resulting in what some are now calling the
revolving door outside the corner office. This is all part of an
intensification of competitiveness in general, and it is making what was never
an easy job even more tough. As the saying goes, failure just ain't
what it used to be. No wonder the "hot seat" is now being called
the "ejector seat".
One could argue whether this
trend is actually just placing appropriate degrees of accountability where it
belongs, or whether it is in fact short-sighted and creating destructive
after-effects. But whatever the analysis, it does not take away the need
for both individual executives and their boards to deal with new realities.
In a Harvard Business
Review article entitled
Don't
Hire The Wrong CEO, Warren Bennis and James O'Toole speculate that current
CEO churn results from the failure of boards to select candidates who can
demonstrate real leadership. And this is the same quality that has
been studied and sought over the centuries, "...a combination of
personal behaviors that allow an individual to enlist dedicated followers and
create other leaders in the process."
We in Propeo Executive Search have
observed that it is uncommon to get early alignment among board members on
exactly what qualities are required in a CEO, and we always advise that such
agreement be reached before commencing the search process. In
selecting a CEO candidate, we believe there are a number of things worth bearing
in mind...
 | Firstly, a key facet of
leadership is the ability to create and communicate a compelling vision
for the business. This comprises the company's purpose,
or reason for being, and its identity, or 'who
we are'. This message must touch every member of the organisation, and
effective CEOs use every opportunity to reinforce it. This is now even
more important than before, as many organization structures move from a
hierarchical to a 'hyperlinked' model.
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Secondly, given both the
complexity and the speed of our business environment, it is now impossible
for a 'command and control' executive to be fully effective.
Management by edict is dead. Decision-making must be allocated out to teams
of leaders who are informed and empowered
to operate effectively. Therefore the key skill lies not in taking the
decision, but in creating effective decision-making capabilities in the
organization.
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Thirdly, we do not envision
any CEO achieving the company's potential without a very strong empathy with
the customer. This does not necessarily
mean that CEOs with marketing and sales backgrounds are better, but the individual should
certainly demonstrate how the customer features at the heart of his or her
thinking and decision-making.
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 | Finally, while we believe
that the whole tone, style and ultimate business performance of the organisation will be traced to the CEO you choose, we also observe that this
leader will have to be successful through giving increased responsibility
for success to others. In one sense this is a contradiction, but it is
also the key competency required, for in our view, it is only by the
creation and support of competent, energised and interconnected teams can
the 21st century CEO deliver outstanding results.
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